Children’s play & home products. Product supply, redesign and new development.
Design & Customization

What Can You Customize in an Existing Design?

Explore how color, decorative details, shape and layout can give an existing product a new direction.

By SUNORA
AI-assisted design

The cloud-and-rainbow product featured here was developed with AI-assisted design exploration and has been made as a physical product. The article also includes alternative color and layout studies; these do not indicate that every variation has been produced.

AI-generated visuals illustrate design directions. Workshop photographs are identified separately below.

Start with an existing product

A familiar product can be the starting point for a new look. This storage organizer study explores a change from owl-inspired panels to a cloud-and-rainbow concept. Start by identifying the features you want to keep and the changes that would suit your collection.

Original product reference
Original product reference
AI-generated product visualization
AI-generated product visualization

Explore a different color palette

A new palette can help a design fit your collection. Final colors and finishes are reviewed through physical references or samples. Share brand colors, a color reference or examples of the mood you want to achieve.

Cream & Sage
Cream & Sage
Mist Blue
Mist Blue
Oat & Rose
Oat & Rose

AI-generated design visualizations.

Give the details a new character

Decorative details can introduce a new theme. The application method depends on the material, process and whether the part itself changes. Bring references for motifs, textures or decorative elements; these can be explored before selecting a direction.

Cloud and rainbow decorative details
Cloud and rainbow decorative details

AI-generated design visualizations.

Explore a new silhouette

In this study, owl-inspired side panels become a cloud-and-rainbow concept. Changes to the outline require a review of dimensions, connections and tooling. Tell us which parts of the original shape should remain and which you would like to rethink.

Side-panel design drawing
Side-panel design drawing

Discuss changes to size and function

A different shelf count, footprint or layout needs a broader review of components, assembly, packaging and intended use. Share the intended setting and what needs to be stored. If you have target dimensions, include them as a starting point for discussion.

Books & Toys
Books & Toys
Open Shelving
Open Shelving
Mixed Storage
Mixed Storage

AI-generated design visualizations.

Bring a reference or an early idea

You do not need a complete technical brief to begin. Send a product photo or link, explain what you would like to change and mention any features you want to keep. If you already know your market, estimated quantity or timing, share those details too.

From AI-assisted design to physical product

AI helps us explore appearance and design directions. We develop the selected direction through structural design, 3D design approval, tooling and production. These on-site photographs show side-panel finishing and the workshop setting.

Worker trimming a cloud-and-rainbow side panel at a workbench
Workshop photography · Side-panel finishing
Side-panel handling and stacked parts in the workshop
Workshop photography · Production setting

The workshop panels have a cloud-shaped opening; some design visualizations show a round opening. These images show different design versions.

Discuss your next design.

Share what you have. We will help clarify the next steps.

Discuss your project →Explore the redesign case study →
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